Upcoming Events

Leading and Managing Technical Talent: Turning Technical Experts into Trusted Advisors

One-day Workshop

With Dr. James "Alex" Alexander

October 25, 2010
San Diego, CA
2010 Service Industry Summit

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Executives Only: Services and the Big Picture
Free Webinar with
Dr. Jim Alexander

April 22, 2010
12:00 noon EST (9:00 a.m. PST)

Join us for this Best Practice Webinar titled "Services and the Big Picture." Hosted by Service Strategies, this session will feature Dr. Jim Alexander, Ed.D., founder of Alexander Consulting.

Dr. Alexander will discuss how to build new streams of profitable revenue and create a competitive distinction in the market. This session is geared for senior managers wanting to understand how services can help drive their business success.

Topics covered in the presentation will include:

  • The potential of services: new, profitable growth plus competitive differentiation
  • Which of the three services strategies is right for your organization.
  • The misconception that selling services lowers overall profitability.
  • Why selling services sells more products.
  • The common mistakes made in transitioning from free to fee.
  • Best practices in getting sales on board.
  • What executives must say, do, and do again, to make the transition to selling services work.

You'll find relevance in the topics, value in the content and enjoy the crisp, to-the-point presentation. Don't miss this informative webinar.

REGISTER NOW

Who Should Attend:
  • Executives looking for more, profitable revenue.
  • Leaders of services organizations.
  • Managers of selling organizations.
  • Marketers tasked with mastering services marketing.
  • Sellers of products, services, and solutions.
  • Consultants, field engineers, technical support experts.
  • Anyone who touches the customer!
 
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