SERIOUSLY SELLING SERVICES
HOW TO BUILD A PROFITABLE SERVICES BUSINESS IN ANY INDUSTRY
by James A. Alexander

Finding new, profitable streams of revenue is one of the prime objectives of almost every executive on the planet. But the choices are few, the challenges big, and the results often mixed. Savvy business leaders in all kinds of industries are discovering that selling services cannot only deliver new, profitable growth, but can simultaneously sell more products. Is it simple? No. Is it easy? Of course not. Is it worth the effort? Absolutely!

Companies that are successful at selling services receive 25% to 55% of their total revenue from services at profit margins the same or better than product profit margins. Furthermore, these organizations are able to grow their services revenue 25% faster, at margins twice as high, as their competitors.

Seriously Selling Services offers research-based, field-proven core and best practices, lessons learned, and benchmarks for successfully selling services. Alexander, a world-renown researcher, speaker, consultant, and best-selling author on the subject of services, brings to light the misconceptions that can stop serious initiatives before they get started and offers fresh insights on how to succeed in this lucrative and worthwhile endeavor. Regardless of the industry you’re in, it’s time to seriously sell services!
"Alexander provides an unmatched, practical road map for senior executives who are ready to execute a serious services strategy."

— R. Gary Bridge, Senior Vice President anda Global Lead,
Internet Business Solutions Group, Cisco Systems, Inc.

Stacks Image 11524

OR CONTACT US FOR
QUANTITY DISCOUNTS

Buy 10-49 and get 20% off!
Buy 50-99 and get 30% off!
Buy 100+ and get 40% off!

COMPLETE THIS FORM AND WE’LL EMAIL A FREE CHAPTER DIRECTLY TO YOU.