FOR STRATEGIC ACCOUNT MANAGERS

Strategic Account Management
Brilliant Sales Account Management—Brilliant Services Account Management

The training and consulting you need to brilliantly get and grow good business with your key accounts.

BRILLIANT STRATEGIC ACCOUNT MANAGEMENT PROCESS

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1. BRILLIANT SALES ACCOUNT MANAGEMENT WORKSHOP

Overview

Turn suspects into prospects and prospects into customers. Get more deals easier and faster.

Details

Are you looking for ways to:
  • Improve your win rate?
  • Compress the buying cycle time?
  • Block out the competition?
  • Generate great referrals and WOM?
CLICK HERE to download more information.
2. BRILLIANT SERVICES ACCOUNT MANAGEMENT WORKSHOP

Overview

Turning key customers into clients and clients into champions.

Details

Are you looking for ways to:
  • Speed adoption?
  • Minimize churn?
  • Grow the business?
  • Generate great referrals and WOM?
CLICK HERE to download more information.
3. BOOKS

Overview

Cheap and Easy
For about the price of a movie matinee (with Coke and popcorn, of course), you can tap into Alex’s best thinking on successfully building brilliant service within a product company.
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Details

Brilliant Customer Success
Customer success is an organization philosophy and strategy that, properly implemented, will build customer loyalty, drive profitable revenue, and create brand dominance. Brilliant Customer Success defines a performance model and outlines the customer success journey that is applicable to almost any organization whether traditional or cloud, large or small, profit or non-profit, in any industry or any geography. This research-based, experience-proven book is a clear, practical, and insightful guide for anyone serious about customer success.

Brilliant Customer Success:

  • Defines customer success and related terms in meaningful, actionable ways.
  • Provides a robust customer success model flexible enough to apply in most organizations.
  • Outlines the requirements and core, best, and brilliant practices for delivering customer success.
  • Predicts the potholes on the path to performance and points out how to prevent them.
  • Elaborates the changes organization leaders must implement to move from customer success “happy talk” to purposeful action.
  • Explains the important customer success similarities and differences between the traditional on-site license model and the recurring revenue model.
  • Describes the necessary knowledge, skills, and mindsets required of the personnel tasked with delivering customer success…whatever their title.
  • Shares the key actions that will speed and smooth the customer success journey.

The Brilliant Service Professional
The Brilliant Service Professional uncovers the competencies, tools, and behaviors that enable service pros in any industry to shine as the new corporate rock star—orchestrating superb customer experiences, proactively preventing problems before they occur, and leveraging their relationships to rock out customers and lock out the competition.

Key theme examples from this book include:
  • Executives changing expectations of the service provider.
  • What BSPs do that others don’t do.
  • How the BSP influences with integrity to help the customer become more successful.
  • Potholes on the path to perfect performance.
  • Why under-promise and over-deliver is a bad idea.
  • How to establish trust fast, using the seven trust-building behaviors.
  • Understanding the three types of customers, and how to handle each one.
  • How to plan for and engage customers in worthwhile conversations.
  • Understanding how to create value.
  • Effectively working with sales and other departments.
  • The service pro’s role in helping get new business.
  • How to say no with confidence and style.
  • Building your personal brand.
  • Avoiding scope creep.
  • Mastering your work-life balance.
  • Scores of brilliant practices that you can implement immediately.
  • Other good stuff.

DOWNLOAD BOOK ABSTRACT

Purchase

Visit Amazon to purchase your hard copy or e-book:

Interested in special quantity discounts? Stay right here on the Alexander Consulting website for awesome savings. Get the details:

Reviews

Brilliant Customer Success is, in nutshell, a brilliant piece of work! Alex has taken the complex topic of customer success and provided a clear foundational road map for delivering profitable customer success in any size organization.”

Aaron Woods
Director, ASP Relationship and Programs,
Lean Six Sigma Certified Green Belt,
Xerox US Channels Group/Channel Partner Operations


“Alexander has a knack for taking mind-bending and snore-worthy topics and turning them into a magnetic read. Readers of The Brilliant Service Professional who take his advice will become service pro rock stars. They’ll boost their relationships, build a dynamite personal brand, gain job security, roll in the dough, and have a blast doing it all.”

Meryl K. Evans
Senior Editor
InternetViZ

MORE GOOD (FREE!) STUFF

Articles

On-Demand Webcasts

Secrets of Service Account Management
This action-packed session answers the most asked questions about the secrets of stellar service account management, including account “ownership,” becoming a trusted advisor, the SAMs role in selling, issues and challenges, and more.
The 4 R’s of Service Account Management
This session covers the 4 R’s of effective service account management: Resolution, Retention, Revenue, and Relationships. Get practical ideas and useful recommendations that will take your service account management organization to the next level.
Service Account Manager: The New Corporate Rock Star
Learn the 5 steps to transitioning from today’s SAM to a proactive, strategic-thinking, value-creating corporate rock star. Covered are new knowledge and skills requirements, building trust-based relationships, and more.
The Evolving Role of the Service Account Manager
Topics include relationship skills, trust building, becoming a value creator, and the benefits of effective service account management.
Building and Leading a Rock Star SAM Organization
Learn what it takes to build a great service account management organization. Designed specifically to help those responsible for leading service account managers (SAMs). Covers issues, opportunities, and best practices in leading SAMs, and more.
The Brilliant Service Account Manager: Orchestrator of the Customer Experience
Learn why SAMs are they key drivers of the customer experience. Covered in this webcast are how to build trust-based relationships with key customers, gain more business in existing accounts, and create a competitive advantage for the organization.
RESEARCH BASED AND FIELD PROVEN: 27 YEARS OF GUARANTEED SATISFACTION.

Contact us at info@alexanderstrategists.com.