Valuable for all post-sales, customer-facing personnel dealing with your organization’s key accounts (CSMs, TAMs FSEs, PS Consultants, Resident Engineers)

• Two-Day, On-Site, Instructor-Led Training, or
• Three, Four-Hour Sessions Over Three Consecutive Days, Virtual Instructor-Led Training

These highly interactive sessions focus on the vital skills and critical tools required to:
Make you indispensable to your most important customers.

Class participants will learn the mindset and knowledge, skills and strategies, tools and techniques, required to think and act like a brilliant strategic account manager (SAM).

• Build trust-based relationships with key customers.
• Speed product usage through powerful onboarding.
• Reduce churn and retain 95% of key accounts.
• Influence with integrity to grow the business.
• Create great referrals and WOM.
• Build competitive advantage.

Tailored Versions
Yes, the fundamentals of SAM are relevant to all those tasked with guarding and growing great business with important accounts, whatever their title, e.g., TAM, or CSM, or FSM, etc. However, each role has differences in priorities, emphasis, and the appropriate terminology. Therefore, we offer SAM training specific for CSMs, TAMs, and FSEs.

Customization
Each training session is further customized to the specific issues and needs of the client, emphasizing topics of most importance and minimizing/eliminating topics not considered critical. Client-developed situations and scenarios will be used to further target the training to add relevance and increase the transfer of learning from the classroom to the job.